Adidas

Since entering Mainland China in 1997, Adidas has represented the “three lines of victory” to its customers. In a similar fashion, edg ensured ‘three victories’ in its Shanghai retail store, that construction work resembled concept work as closely as possible, that schedules were maintained and communication channels were kept clear, and that future cooperation would be desirable. Fusing the energy of the sport brand with precision construction techniques and high-quality materials, our team worked to ensure the brand’s international position was well represented.